Setmore Pricing Explained (2026): Free vs Pro
- Romario Bennett
- 2 hours ago
- 4 min read
Setmore keeps its main pricing choice simple: Free at $0 for up to four users, or Pro at a per-user price. The important question is not whether Pro has more features; it is whether those features save enough time, reduce enough no-shows, or improve the customer experience enough to justify the bill.
As of September 9, 2026, Setmore Pro is listed at $12 per user per month with monthly billing or $5 per user per month with annual billing.
Affiliate disclosure: ChoiceLuma may earn a commission if you sign up through the Setmore link in this guide, at no extra cost to you. Our recommendation is based on practical fit, not commission size.
Pricing and feature details were checked against the providers’ official pages on September 9, 2026. Plans can change, so confirm the latest details before subscribing.
Setmore pricing at a glance
Free: $0 per user per month, up to four users.
Pro monthly: $12 per user per month.
Pro annual: $5 per user per month, billed on the annual schedule.
Appointments: unlimited on both Free and Pro.
What Setmore Free includes
Free is not only a trial. It is a working scheduling plan for a small operation. Setmore currently includes unlimited appointments, a Booking Page, email confirmations and reminders, payment acceptance, mobile and desktop access, integrations, and team collaboration for up to four users.
Up to four users.
Unlimited appointments.
Customer-facing Booking Page and custom booking link.
Email confirmations and one email reminder.
Payment acceptance through supported providers.
Mobile apps, desktop access, integrations, and team tools.
What Setmore Pro adds
Pro is aimed at businesses that need stronger communication, calendar control, recurring services, and branding. The upgrade does not unlock more appointments; it improves how those appointments are managed.
SMS reminders and additional reminder flexibility.
Recurring appointments and group-class scheduling features.
Video appointments with supported meeting integrations.
Two-way Google or Outlook calendar sync.
Removal of Setmore branding.
Custom service availability, API access, Google Reviews tools, customer blocking, and priority support.
Example Setmore Pro costs
At the listed rate, one Pro user costs $12 for a month on monthly billing, or the equivalent of $5 per month on annual billing, which is $60 for a full year before taxes or other charges. Four users cost $48 for a month on monthly billing, or the equivalent of $20 per month on annual billing, which is $240 for a full year.
Annual billing is much cheaper per user, but only choose it after testing the workflow. A lower annual rate is not a saving if the platform does not fit the way customers actually book.
When the free plan is enough
Your team has four or fewer users.
Email confirmations and one email reminder are sufficient.
You do not need recurring or video appointments.
You can work without two-way external calendar sync.
Setmore branding on the Booking Page is acceptable while the business is starting.
When Pro is worth paying for
Text reminders could prevent enough missed appointments to cover the monthly cost.
Recurring appointments eliminate repeated manual booking.
Two-way calendar sync is needed to prevent conflicts with an existing Google or Outlook calendar.
Removing Setmore branding matters to your customer experience.
Custom service availability, API access, or priority support solves a real operational need.
Other costs to remember
The Setmore subscription is not necessarily the only cost in the booking flow. A connected payment processor can charge transaction fees. Taxes may also apply. Review the current terms of Setmore and the payment provider before calculating your true cost per booking.
Bottom line
Start with Free if the four-user limit and included tools cover your actual workflow. Upgrade to Pro because a specific feature has measurable value, not because the paid plan has a longer feature list. For many small businesses, the most useful upgrade triggers are SMS reminders, recurring appointments, and two-way calendar sync.
Continue your research
Compare the wider market in Best Booking Software for Small Service Businesses.
See the dedicated free-plan roundup in Best Free Appointment Scheduling Software for Small Businesses.
Compare three popular options in Square Appointments vs Calendly vs Setmore.
Read how commissions are handled in the ChoiceLuma Affiliate Disclosure.
Frequently asked questions
How much does Setmore cost?
Setmore Free is currently $0 for up to four users. Pro is currently $12 per user per month with monthly billing or $5 per user per month with annual billing.
Does Setmore charge per appointment?
Setmore lists unlimited appointments on both Free and Pro. A connected payment processor may charge its own transaction fees when customers pay.
Is Setmore’s annual plan cheaper?
Yes. The listed Pro rate is $5 per user per month with annual billing compared with $12 per user per month on monthly billing. Confirm the checkout total and billing schedule before subscribing.
Can I use Setmore Free for a team?
Yes. The current Free plan supports up to four users, making it practical for a small team.
What is the main reason to upgrade to Pro?
The most common practical reasons are SMS reminders, recurring appointments, two-way calendar sync, video appointments, and removing Setmore branding.
Pricing and feature details were checked against the providers’ official pages on September 9, 2026. Plans can change, so confirm the latest details before subscribing.
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